THE IMPARTIAL FERN

brand identity

The Impartial Fern is a fictional local house plant store. For this project, I wanted to exercise my ability to create a brand revolving around something that I enjoy: house plants. In my design, I chose desaturated colors and free-flowing, organic shapes to evoke a sense of calm in the viewer. The brand identity of The Impartial Fern is tied closely to its inspiration: nature.

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