The National Student Advertising Competition, hosted by the American Advertising Federation (AAF), allows college students the opportunity to work together with their peers on a multi-media marketing campaign for a national client. The 2021 national client was Tinder. We worked from December through April researching, ideating, creating, and competing.
I was selected as 1 of 20 students to compete on The Modern's NSAC team (Team 940) against teams from other colleges. As a writer, I worked on the content team, translating ideas produced by the marketing team into concise, readable content. Fully Alive, our multifaceted, multi-touchpoint campaign won The Modern team 3rd place in our district.